Annual SYNLawn 2025 Conference
at the Grand Fiesta Americana Coral Beach
Mark your calendars for Jan 28 – Feb 1, 2025
Registration deadline is Nov 1, don’t miss out!
To attend the conference, you MUST book at this hotel. If you book your stay at another resort, you cannot attend the conference. A three-night deposit is due at the time of booking.
step 1
Register for the Conference
Please fill this brief form to complete your event registration. If you have any questions about registration or the conference, please contact us at synlawn.conference@synlawn.com
step 2
Book Your Room
Get ready to secure your stay! Keep an eye out for the link to book your rooms in our upcoming hotel room block – coming soon!
To attend the conference, you MUST book at this hotel. If you book your stay at another resort, you cannot attend the conference. A 3 night deposit is due at the time of booking.
BRACELET AND ACCESS GUIDE
WHITE
For all our guests. All inclusive plan
RED
For under 18 years old, means NON alcohol
BLACK Infinite Club
Access to the Infinite Club, check-in, reserved area on the beach and Luxury open bar.
step 3
Book your transportation
Secure your transportation to and from the resort, as well as to explore exciting activities during your stay.
Meet Our Inspiring Event Speakers
Get ready to hear from two dynamic voices who are shaping the conversation in their fields. Learn more about their stories, expertise, and what they’ll be bringing to the stage at this year’s event.
Join Us Under the Stars for Our Nautical themed Award Night!
SUBMISSIONS CLOSED
Restaurants & dining
Save booking for later, but take a peek at dining options now!
Spa & Wellness center
Explore the massages and treatments you’ll find at Miiluma Spa.
Event Agenda
3:00 – 5:00pm — Conference Check-in
7:00 – 9:00pm — Welcome Reception | Everyone (Outdoor Event with lite hors d’oeuvres – Dinner on your own)
| 7:30 – 8:30am | Breakfast (coffee provided) Vendor Engagement (Distributors & Vendors) | |
| 8:30am – 10:30am | General Session (Distributors only) | |
| Opening Remarks & Team Introductions | George Neagle, President | |
| Year in Review | George Neagle, President | |
| Liquidity Curve | Mathias Schwagerl | |
| Welcome from SportGroup | Robb Carrey | |
| AMI Report: Market Overview for Landscape and Leisure Applications | Nick Palmer, Business Unit Manager, AMI | |
| Americas Business Development Update | Joe Downs | |
| EMEA Business Development Update | Wolfgang Beck | |
| Latin America Business Development Update | Alejandro Duque | |
| APAC Business Development Update | Jim Tritt | |
| 10:30 – 10:45am | Break | |
| 10:45 – 12:00pm | SYNLawn Sales Support Program | Rob Dant |
| Cooperative Purchasing | Kim Summers | |
| Golf Updates | Rob Dant & Mark Presantato | |
| Live Look into TGL’s SoFi Stadium | TGL | |
| GreensMaster Awards | Mark Presentato | |
| 12:00pm – 1:00pm | Lunch (provided) | |
| 1:00pm – 1:30pm | Awards | Laura Mason & Tabitha Cromer |
| 1:30pm – 3:00pm | Guest Speaker | Mark Montini |
| 3:00pm – 7:00pm | Afternoon on Your Own | |
| 7:00pm – 9:00pm | 80’s Karaoke Night | Everyone Lite hors d’oeuvres provided (dinner on your own) |
| 7:30am – 8:30am | Breakfast (coffee provided) Vendor Engagement (Distributors & Vendors) | |
| 8:30am – 11:10am | General Session (Distributors only) | |
| Product Updates EU & US | Jeff Graumlich, Deanna Hollar & Frenk Stoop | |
| Global Operational Updates | Klaus Hauschulte | |
| Inventory Management Update: Importance of Forecasting | Colin Lubsey, COE SportGroup Americas | |
| Panel Discussion: R&D – Balancing Performance and Sustainability | Anthony Daniel, Director of R&D, SYNLawn Dr. Dario Grochla, Global Head of R&D Engineering and Technology Management | |
| Complimentary Sales Program | ||
| Laykold Padel Court Launch | Cheah Ze Xuen & Rob Dant | |
| Update on FormaTurf, Glue & Roll and Comb | Joe Downs & Colby Gingles | |
| SafePlay | ||
| Hempcrete | ||
| AstroTurf Update | Philip Snider, COO AstroTurf | |
| Government Affairs Updates | ||
| Pro-Active approach towards sustainability | Stefan Diderich | |
| PEF as a drive of sustainability in the synthetic turf industry | Alastair Cox | |
| STC Update on Membership / Certification Program / Government Affairs Updates | Shaun Garrity | |
| 11:10am – 11:20am | Break | |
| 11:20am – 12:00pm | Marketing Updates | |
| SportGroup Marketing Updates | Richard Tattershaw, Global Marketing Director, SportGroup | |
| SYNLawn Marketing Updates | Tabitha Cromer & Jane Johnston | |
| Operational Updates | Laura Mason, Senior Director of Operations | |
| 12:00pm – 1:00pm | Lunch | |
| 1:00pm – 1:35pm | Awards | Laura Mason & Tabitha Cromer |
| 1:35pm – 1:45pm | Mitch Albom Update | George Neagle / Justin Booth |
| 1:45pm – 3:00pm | Guest Speaker | Dustin Poirier |
| 3:00 pm- 5:00pm | Beach Party | |
| 7:30am – 8:30am | Breakfast (coffee provided) Vendor Engagement (Distributors & Vendors) | |
| 8:30am – 8:40am | Morning Updates | |
| 8:40am – 9:40am | Panel Discussion: Mastering the Art of Selling SYNLawn: Unleashing the Power of Innovation & Key Selling Points | Joe Downs, Tyler Burnett, Chris Gordon, Kammer Clann, and Blaine McQuown |
| 9:40am – 10:10am | Creating Stunning Showcase Images: Mastering Your Camera Phone’s Unique Features | Lily Panella |
| 10:10am – 11:00am | Trusted Advisor: Master Key Drawing Terms and Become the Expert | Scott Koesterich |
| 11:00am – 12:00pm | Keynote Speaker: Blind Ambition (+ Book Signing) | Chad Foster |
| 12:00pm – 1:00pm | Lunch | |
| 1:00pm – 2:00pm | EMEA Corporate Meeting | |
| 2:00pm – 3:00pm | APAC Corporate Meeting | |
| 3:00pm – 5:00pm | Pints & Polo’s | |
| 6:00pm – 10:00pm | Oceanic Gala (Dinner provided, Awards Ceremony, Special Event, and Dance Party) |
Note: Festivities end the evening of Jan. 31, please schedule your departure for Saturday Feb. 1 or after.
3:00 – 5:00pm — Conference Check-in
7:00 – 9:00pm — Welcome Reception | Everyone (Outdoor event with lite hors d’oeuvres – Dinner on your own)
| 7:30 – 8:30am | Breakfast (coffee provided) Vendor Engagement (Distributors & Vendors) |
| 8:30am – 10:30am | General Session (Distributors only) |
| Opening Remarks & Team Introductions George Neagle, President | |
| Year in Review George Neagle, President | |
| Liquidity Curve Mathias Schwagerl | |
| Welcome to SportGroup Robb Carey | |
| AMI Report: Market Overview for Landscape and Leisure Applications Nick Palmer, Business Unit Manager, AMI | |
| Americas Business Development Update Joe Downs | |
| EMEA Business Development Update Wolfgang Beck | |
| Latin America Business Developement Update Alejandro Duque | |
| APAC Business Development Update Jim Tritt | |
| Break | |
| 10:45 – 12:00pm | SYNLawn Sales Support Program Rob Dant |
| Cooperative Purchasing Kim Summers | |
| Golf Updates Rob Dant & Mark Presentato | |
| Live Look into TGL’s SoFi Stadium TGL | |
| GreensMaster Awards Mark Presentato | |
| 12:00pm – 1:00pm | Lunch (provided) |
| 1:00pm – 1:30pm | Awards Laura Mason & Tabitha Cromer |
| 1:30pm – 3:00pm | Guest Speaker Mark Montini |
| 3:00 – 7:00pm | Afternoon on Your Own |
| 7:00pm – 9:00pm | 80’s Karaoke Night | Everyone Lite hors d’oeuvres (dinner on your own) |
| 7:30am – 8:30am | Breakfast (coffee provided) Vendor Engagement (Distributors & Vendors) |
| 8:30am – 8:40am | Morning Updates |
| 8:40am – 9:00am | Product Updates Video – EU & US Jeff Graumlich, Deanna Hollar & Frenk Stoop |
| 9:00am – 9:10am | Global Operational Updates Klaus Hauschulte |
| 9:10am – 9:25am | Inventory Management Update: Importance of Forecasting Colin Lubsey, COE SportGroup Americas |
| 9:25am – 9:45am | Panel Discussion: R&D – Balancing Performance and Sustainability Anthony Daniel, Director of R&D, SYNLawn Dr. Dario Grochla, Global Head of R&D Engineering and Technology Management |
| 9:45am-10:00am | Laykold Padel Court Launch Cheah Ze Xuen & Rob Dant |
| 10:00am-10:10am | Updates on FormaTurf, Glue and Roll & Comb |
| 10:10am-10:15am | SafePlay |
| 10:15am-10:20am | Hempcrete |
| 10:20am-10:30am | AstroTurf Philip Snider, COO AstroTurf |
| 10:30am-10:45am | Pro-Active approach towards Sustainability Stefan Diderich |
| 10:45am-11:00am | PEF as a drive of sustainability in the synthetic turf industry Alastair Cox |
| 11:00am-11:10am | STC Update on Membership/Certification Program/Government Affairs Shaun Garrity |
| 11:10am-11:20am | Break |
| 11:20am – 11:40am | SportGroup Marketing Updates Richard Tattershaw, Global Marketing Director, SportGroup |
| 11:40am – 11:55am | SYNLawn Marketing Updates Tabitha Cromer & Jane Johnston |
| 11:55am – 12:00pm | Operational Updates Laura Mason, Senior Director of Operations |
| 12:00pm – 1:00pm | Lunch (provided) |
| 1:00pm – 1:35pm | Awards Laura Mason & Tabitha Cromer |
| 1:35pm – 1:45pm | Mitch Albom Update George Neagle/Justin Booth |
| 1:45pm – 3:00pm | Guest Speaker Dustin Poirier |
| 3:00 pm- 5:00pm | Beach Party |
| 7:30am – 8:30am | Breakfast (coffee provided) Vendor Engagement (Distributors & Vendors) |
| 8:30am – 8:40am | Morning Updates |
| 8:40am – 9:40am | Panel Discussion: Mastering the Art of Selling SYNLawn: Unleashing the Power of Innovation & Key Selling Points Joe Downs, Tyler Burnett, Chris Gordon, Kammer Clann, Blaine McQuown |
| 9:40am – 10:10am | Creating Stunning Showcase Images: Mastering Your Camera Phone’s Unique Features Lily Panella |
| 10:10am – 11:00am | Trusted ADvisor: Master Key Drawing Terms and Become the Expert Scott Koesterich |
| 11:00am – 12:00pm | Keynote Speaker: Blind Ambition (+ Book Signing) Chad Foster |
| 12:00pm – 1:00pm | Lunch (provided) |
| 1:00pm – 2:00pm | EMEA Corporate Meeting |
| 2:00pm – 3:00pm | APAC Corporate Meeting |
| 3:00pm – 5:00pm | Pints & Polo’s |
| 6:00pm – 10:00pm | Oceanic Gala (Dinner provided, Awards Ceremony, Special Event, and Dance Party) |
Note: Festivities end the evening of Jan. 31, please schedule your departure for Saturday Feb. 1 or after.