Please note that all times are in CDT.

Wednesday, January 26

7 - 8am
Breakfast On Your Own 

9 - 10am
Golf Course Walk at Hole #15 — Meet in the Lobby at the Grand
(Owners, Operators, Sales, and Installers)

10 - 11am
Golf Course Walk at Hole #8
(Owners and Sales)

11:30am - 1pm
Lunch On Your Own

1 - 3pm
How to Handle Customer Objections (Sales and Operators) – located in Azalea 1 & 2

1 - 4pm
Owner to Owner Workshop – Lead by Advisory Committee (Owners) – located in Camellia 1 & 2

3 - 5pm
Welcome Check-In in Conference Center

7 - 9pm
Welcome Reception in Conference Center

Thursday, January 27

All sessions will be held in the Magnolia Conference Center

7 - 8am
Breakfast On Your Own 

8 - 8:30am
Vendor Connection at Vendor Tables

8:30 - 10:15am
General Session (Owners and Sales)

10:15 - 10:25am
Break

10:25 - 10:35am
Team Building

10:35 - 11:45am
DiSC Training Kickoff (Owners, Sales, and Installers)

12 - 1pm
Lunch

1 - 2:50pm
DiSC Training (Owners and Sales)

3 - 5pm
Team Building

6:30 - 9pm
Family BBQ Dinner on the Lawn (OUTSIDE Event)
*Theme: PLAID night - wear your favorite plaid shirt

Friday, January 28

All Breakout Sessions will be held in the Conference Center

7 - 8am
Breakfast On Your Own

8:30 - 9am
Vendor Connection at Vendor Tables

9 - 10:15am
General Session (Owners and Sales)

10:15 - 10:30am
Break

10:30 - 12pm
General Session (Owners and Sales)

12 - 1pm
Lunch

1 – 1:50pm
Employee Compensation Programs (Owners) – located in Camellia 1 & 2

1 – 1:50pm
Why SYNLawn? (Sales) – located in Azalea 1 & 2

2 – 2:50pm
Installation Efficiencies (Owners) – located in Camellia 1 & 2

2 – 2:50pm
Recognizing and Mitigating Fiber Distortion from Reflective Light (Sales) – located in Azalea 1 & 2

3 – 3:50pm
Setting Proper Customer Expectations (Owners) – located in Camellia 1 & 2

3 – 3:50pm
Design Elements (Sales) – located in Azalea 1 & 2

6 - 10pm
Awards Dinner (INSIDE Event)
*Theme: RED, WHITE and BLUE - show your patriotism

Wednesday, January 26

All Breakout Sessions will be held in the Conference Center.

• 1 - 3pm: Golf Design (Sales)
• 1 - 4pm: Owner to Owner Workshop – Lead by Advisory Committee

Friday, January 28

All Breakout Sessions will be held in the Conference Center.

1 - 1:50pm: Employee Compensation Programs (Owners)
Breakout - Discussing effective employee compensation and incentive programs for sales staff and installers. Perks and benefit programs for employee recruitment and retention. 

1 - 1:50pm: Why SYNLawn? (Sales)
"Why SYNLawn" value sale proposition. How to understand your sales cycle. Techniques to achieve higher closing rates. Product/brand features and benefits. 

2 - 2:50pm: Installation Efficiencies (Owners)
Best practices with managing crews. Tips to increase effciencies with installation crews. When and how to add a new installation crew. Outsourcing and managing sub-contractors.

2 - 2:50pm: Recognizing and Mitigating Fiber Distortion from Reflective Light (Sales)
Products Deep Dive - How to identify conditions for melting issues from reflective light. Ways to mitigate and communicate to the customer. 

3 - 3:50pm: Setting Proper Customer Expectations (Owners)
Pre pick subjects - problem solvers; Lincoln Center; bring contracts and estimating sheets

3 - 3:50pm: Design Elements (Sales)
Artificial plant walls (Calico Greens), SYNCourt, prefabricated turf projects/logos,  mounds, mow lines, colors with PIP and turf colors, mixed textures